Matthew's Shopify Expert Store Setup Advice

Cash Is Dirty: Potentially Harmful Businesses Are Choosing Cashless Payments with Shopify

by Mathew Lester July 5, 2026

Cash has served businesses well for centuries, but today's retail environment presents new challenges. Between hygiene concerns, operational costs, security risks, and the possibility of drug residue—including fentanyl—many business owners are reconsidering how much cash they really need to handle.

Posted in cashless retail, don't take cash, migrate to Shopify, Shopify expert

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Issuing a STORE CREDIT in Shopify

by Mathew Lester August 17, 2025

You can issue a store credit to a Shopify customer's account instead of issuing a refund back to original payment. How to Issue Store Credit to a C...

Posted in Shopify expert, Shopify Settings, Shopify Store Credit

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Why Your Business Google Reviews Improve SEO Rankings

by Mathew Lester August 13, 2025

When most people think of SEO, they picture keywords, backlinks, and technical optimization. But in today’s search landscape, Google Reviews hav...

Posted in business reviews, google reviews, google reviews for seo, Improve SEO Rankings, search engine optimization, Shopify expert, shopify seo

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Is it time to protect your brand with a TRADEMARK?

by Mathew Lester June 23, 2025

In today’s competitive marketplace, building a recognizable and trusted brand is one of the most valuable investments a business can make. Wheth...

Posted in protecting your brand, register a trademark in Canada, Shopify expert, trademarks

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How I Can Help Move your Business to Shopify with Digital Expertise.

by Mathew Lester June 17, 2025

Having a strong online presence is no longer optional—it’s essential. Whether you're a small family-run shop or a large enterprise, your ability to connect with customers online can make or break your business. That’s where I come in

Posted in migrate to Shopify, seo, Shopify expert, video tech support

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